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Many mail servers set up to filter out junk e-mail spam filter word.If the message subject and message content includes like: guns, ammunition, money ... and other words. E-mail server will filter out the message, resulting in e-mail can not send.Therefore, in writing the theme and content of the e-mail you should try to avoid words that are suspected of garbage text and phrases, can be successfully mass-mailing. Theme designed by e-mail the basic principle is that as far as possible topics e-mail marketing to play its due role.

1.Email the title reflects the essence of message content---Email Templates

Can increase the confidence of users through e-mail subject to let him feel the value of message content, quickly open the message to read the decision.

2.Email subject should reflect the value of customer

Has a unique value of the products,information or impressive brands to appear in the message topic,as much as possible of important marketing information displayed, even if the user does not read the message content will also leave a certain impression, it can be monitored in E-mail effect of the accident other than to obtain results.

3.Email subject reflect the brand or product information

Has a unique value of the products,information or impressive brands to appear in the message topic, as much as possible of important marketing information displayed, even if the user does not read the message content will also leave a certain impression, it can be monitored in E-mail effect of the accident other than to obtain results.

4.Email subject is rich in keywords

Set keywords in the message subject, in addition to increasing the user's impression of outside,but also to allow users to retrieve mail inbox was found to increase the chance, because some users do not necessarily immediately after the receipt of e-mail to the e-mail in the information to respond to,and some may even 1 month after the sudden thought of having received a message containing the information they need.

5.Email subject should not be too simple or too complex

Although there is no strict criteria to limit the e-mail subject words,while maintaining a certain reasonable range, both reflect the more important information,but not so in the message subject line within the width of the default can not see valuable information. In general,e-mail subject maintained at 8-20 months within the framework of Chinese characters is more appropriate.

6.E-mail subject and text, insert the variable is set (for the title and message content uniformity users with special needs be used with caution in this function)

On the theme, message content by adding a variable can guarantee that every message is different, to avoid being treated as junk e-mail address. Increase the hit rate. Set Method: a new task to insert a variable, select the item into a variable.

 
Insert Variable

 

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