Online Marketing: E-mail the Marketing 10 must
Today, more and more enterprises begin to use e-mail marketing methods to do so, if the use of just right, marketers can immediately and thousands of potential and existing customers to establish contact, the cost is much lower than the mail marketing.
However, the implementation of e-mail marketing is blind There is a huge risk, the user will receive an e-mail marketing purposes with a lot of resentment and even anger, they always direct delete those messages, and even the possibility of complaints to the mailbox service providers, allows companies in the e-mail marketing in a lot of effort.
E-mail as spam if they were deleted directly on the lost opportunity before delivery to customers. Therefore, how to improve email marketing results, becomes critical, the following is the pioneer of email marketing are well summed up the ten trick.
1. To provide more value
Now, users are expecting more and more e-mail communication, they want more of value, therefore, is the first principle: to identify new ideas, provide more value than the competition. One important thing is not just a simple marketing to persuade customers to buy products, but to improve customer education. Why is it worth to buy based on product-related characteristics of the specific background information, or even associated with introduction of complementary products, although some products may not be the company's flagship product, but this will attract more users to register, click on e-mail, browse the web shop and view relevant information, thus creating a huge commercial value.
Statistics show that users typically only tolerate up to 15 e-mail business information, including credit card shows and the latest information on their children's school. So this is a zero-sum game, if you want to grab one of those 15 seats, they must deliver more value.
2. To timely feedback on the new user
Enterprises must have a specific e-mail to receive feedback from users all. This requires a dedicated staff, even if not a registered user of inquiry, should also be back, because they are potential users, have great value. The feedback received may be a week simply little number, but can not be taken lightly, because that means they have an interest in the product, to ask questions or feedback, it is likely some of these people is the most valuable users.
In general, large-scale marketing campaigns 30 days before the end of 60 days, the most active of registered users or the most effective users. Once they are registered, need to send the message immediately thanked in order to establish a good relationship. Since then, according to the user's interest in e-mail to provide more relevant content, so that they will every day dozens or even hundreds of letters received, select your e-mail message and respond. Give some small gift is usually very effective, such as to encourage first-time buyers and give a 10% discount, 60% of cases are effective, conducive to maintaining good health, and user relationships and attract They are concerned about the next step offers.
3. Know your users
Although this means that thousands of email addresses to visit, but this laborious work is indeed necessary, because: 1) you will clear your users will choose which mail as a way to take some measures to avoid be deleted as spam directly, or are based on different characteristics each mailbox to be more for the eye-catching. 2) If some people use the company mail, you can generally understand their trades in order to provide more targeted services. 3) to fix some obvious spelling errors. 4) If there are competitors mixed in it can be deleted.
4. Optimizing the message content according to E-mail
E-mail users the most What? Gmail, Yahoo, or a company email? Need to distinguish between clear and appropriate adjustments in accordance with the order.
If Gmail mailbox, you should not blindly click on send, but to understand the Gmail mailbox as some of the characteristics to adjust the message title, the content of the color, font, size, etc.; if a company mailbox, it is very value, which will determine the nature of your message, such as a B2B or B2C in the.
5. To the user segment
There are now no longer one size fits all marketing, you need to deliver the information you want to segment users. Already some of the more sophisticated market segmentation technology or software (there are a lot of messages with mail providers to allow correlation analysis code), might be worth trying, but the most important of all, to be innovative.
You can track who opened the product information message, or did not even opened the customer information; also able to track orders that have already handed over a fee, or no paying customers; or those who read messages but no buy, they are worth to look good.
There is another "front end" analysis of market segmentation, that is logged in the user registration completion, the right to ask some questions. In general, as long as is not difficult to answer multiple choice questions, users are generally happy to answer at least four questions, including their phone number given or email address.
This time you can segment the user's intention to carry out, such as why the information users want your product or business news? Or he her with your information for? You can even go further to mobile phone marketing or SMS marketing. A wide variety of tools to enable clients to provide personalized e-mail as possible at the same time, customers are more willing to accept such information. Internet bookstore Amazon (Amazon.com) on the customer's shopping history through to the customers who are willing to accept the recommendations and suggestions send e-mail, which has won many loyal customers.
6. To provide more benefits for large customers
Large customers are the most valuable of all registered users group, so give them preferential treatment will be more, usually the next time they purchase a 20% discount, or straight cut 100 U.S. dollars. Of course, you will find that occasionally a few users may purchase only 101 U.S. dollars of goods (on average, these large customers would buy 350 U.S. dollars of goods), but it does not matter, first of all, many large customers and will not use these benefits , and if they enjoy the benefits, they usually mean one thousand U.S. dollars to buy goods, so happy was.
Moreover, according to the characteristics of these customers, combined with Email Marketing convenient, fast characteristics, can provide time-sensitive information. For example, the travel company Travelocity has continually sent to the customer is called "Online booking" the e-mail, you can give customers real-time updates when necessary ticket information.
7. Calculated for each message generated revenue
Once you know every email generated by the financial gains, we can determine the success of e-mail marketing. After all, revenue is the first. For example every 100 e-mails sent out, the general should produce a new user, if less than this number, it is necessary to understand what went wrong. This also helps us to understand what we send mixed messages list the number of orders not registered user, you can remove them out, go back to the expected benefits.
8. Promote one or more items of goods
Only recommend a product may be more focused and in-depth description, but there are some users may not like to discuss, but will also introduce a variety of goods to take great risks, for example will introduce too many people think. Perhaps the best advice is for a theme to promote a variety of interesting products, such as the most worthy in the coastal resort wear of 10 items. How effective was the best, because people need something to analyze carefully because, in addition, also the best combination according to the different characteristics of subject goods are described.
9. As simple as possible the content and format
If you have not for the BlackBerry or other mobile device end-user specified special service, then we must begin now to do. For these users should use simple language as possible, clearly state your intentions and your products. A large extent, you need to rethink some or all of the e-mail marketing strategy.
10. Constantly looking for new registered users
Have more interest in registered users, will generate more sales. This appears to be the most clear and simple truth, is not it? However, you may not realize, maybe you do not need large marketing budget will be used to find new subscribers.
Such well-known blog writer with the industry to establish a good relationship, or sponsorship of certain specific activities, such as an athletic event or commercial contests, or to set up a network marketing library, which books or the authors of the is the result of your selection. Experience has shown that these activities will not cost much, but the effect is very good. It has been spent over 500 dollars a mainstream online magazine sponsored the event, won the 3000 new registered users. And when you establish a reputation in the industry, you will find either blog or journal, when they need partners to carry out business promotion, they will think of you first. Time to conduct email marketing success rate will be greatly enhanced.
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